Digital Marketing For Entrepreneurs

Historically online marketing was fairly one sided approach business pushed idea out and customers passively received them, but the land scope has shifted because the internet has become extremely interactive.
Social Media has created a new style of communication and there are billions of conversation happening online. People are discussing popular news articles, sharing pet's photos and even engaging with brands.
So all these conversations presents exciting opportunities for marketeers, we can join in a conversation to drive a brand awareness. But unlike other forms of marketing, Social Media taps in the idea of using your customer as a marketing vessel, that is to say the content you share will hopefully be "liked" , Re-tweeted, shared again E.T.C So this viral effect is what makes Social Media Marketing so effective.

Digital Marketing students in class at Proline Film Academy
Personal branding photo

We Are The Best

The mission of Proline Film Academy is to inspire students with an inventive method of education that concentrates on preparation for career opportunities in the Film & Photography industry. We do this with a curriculum that integrates technical knowledge with artistic exploration and creativity, taught by a staff of industry professionals.
Our education is delivered through reflective teaching methods and hands on learning in the heart of Kampala.
Our programs are designed to immerse aspiring talent in industry practices and current technologies, enabling them to discover their individual voices through collaboration and realize their career goals in the Filmmaking & Photography industry.


Personal branding is the active managing the way a person wants to be perceived.
This includes positioning professional skills, Personality values of leadership, and Talent.
Some people think that branding is just for organisations but this is not the case, Personal branding makes you the C.E.O of the brand called " You" It's a powerful form of marketing that can make you manage your career and build your Reputation.
In this course we shall learn ways you can establish your personal brand as well as ways to grow a personal brand to support your career and marketing objectives.
So whether you are entrepreneur, student, employee, Consultants, Executives or Administrators, a personal brand can still sale decisions, help on hiring decisions and influence trust.

Digital Marketing students in class learning time management at Proline Film Academy

For most of us when we talk about Social Media the first word will be Facebook or Twitter, but these are just only names for Social Media services.
This course is designed to be a first stop of your exploring the opportunities that Social Media Marketing provides.
This Course is an excellent starting point if you consider whether or not Facebook & Twitter are wright for your business or if you need a quick refresher on some of the best practices when using the major Social Media networks.
This course will mainly focus on the Social Media Journey and see how our strategy will lead you to Social Media success.
Did you know that companies with a clear strategy, that regularly measure there effort, see 60% faster growth than those without a plan?
One of the pitfalls or challenges of Social Media is the time investment required to actually do Social Media correctly and build a comprehensive base that will work for you now and in the feature.

In-fact most companies just dive in straight and set up social media accounts just because they think they have too.
Another challenge of Social Media is the share number of platforms that exists in the social media atmosphere, though the main key here is that goal setting is a vital part of the Social Media Strategy.

The term Social Media defines all the names of interactions among people in which they: Create , Share , and exchange information and all these are in virtual communication and Networks.


According to classification we can consider six types of social Media:
[A]: COLLABORATIVE PROJECTS: Example - Wikipedia
[B]: BLOGS AND MICRO BLOGS: Example - Wordpress , Twitter, Tumblr
[C]: CONTENT COMMUNITIES: Example - Youtube, Vimeo
[D]: SOCIAL NETWORKING SITES: Example - Facebook
[E]: VIRTUAL GAME WORLDS: Example - World of Warcraft
[F]: VIRTUAL SOCIAL WORLDS Example - Second Life

Though in this course you will cover the Social Media which are the most common and most widely used for personal usage and business.
Okay now the first vital thing to understand is that Social Media is not just a marketing tool, In-fact you don't want all the responsibility for Social Media if you are in a marketing department and a person within a modern organization.
Depending on the type of business you run, we shall adjust the scope of how Social Media impacts and can have effect on your organization,
Some of these areas that it can affect include:-
- Customer Services - Recruitment and HR.
- International Communication - Sales
- Marketing and PR.
- Innovation
- CEO thought Leadership.
- Personal Lives
Actually the areas are versatile, and if the marketing department had all this responsibility for social Media they can end up making decisions and getting drown into areas of there expertise.

- This Course is designed to give every department a whistle stop tool of all the important bits, engage your whole team and get them satisfied, it will help you with your new business massively.
- This course will teach you how to audit where Social Media exists and how you can manage and most importantly control Social Media.
Branding isn't just for businesses anymore, Learn how to manage the way you're perceived, online and off, in this course you walk through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more.
With the right marketing, anyone can achieve a competitive edge and reach a larger audience.

Why Choose Us

Explore a wide range of business skills from project management and negotiation to leadership skills and online marketing strategy. Our professional development classes can help you learn SEO, spreadsheets, word processing, and more.

  • Managing your Career

    Are you a developer or just starting on the journey? Learn how to own your Career and be successful in the job. Work on your resume, ace the interview and learn important professional skills to succeed in your career.
    In this course, PFA guides you through the key steps of career planning, from identifying your dream job and your monetizeable passion to branding and networking, so you can be sure to land that next opportunity.

  • Time Management

    Effective time management is an indispensable skill, welcome to PFA business tutors as they lay the theoretical and practical foundations for managing your time and becoming more productive.
    Learn how to get more done in the shortest time possible and avoid the obstacles and distractions that can get in the way of good time management.
    PFA trainers also give practical strategies for increasing productivity in three main areas: developing habits to be more organized and reducing clutter in your workspace; staying mentally on task and eliminate the to-dos you have floating in your head; and developing a time budget to get the most done during your workday and focus on your most valuable activities.

  • Small Business Marketing

    Every small business is different; however, the common secret of successful small businesses lies in a solid marketing plan. In this course, Proline Film Academy's tutors walk you through everything you need to know about marketing your service or product effectively, regardless of your team's size or budget.
    PFA explains how to identify your target market, formulate your brand message, and figure out the best marketing channels.
    We detail how to identify your advertising options, including how to plan an initial social campaign, as well as how to measure your results. Plus, we provide guidance on how to decide whether to do your own marketing or hire a professional.

Digital Marketing students on their 3rd graduation ceremony at Proline Film Academy
Digital Marketing students information at Proline Film Academy

Turning your Passion into a Career

At the heart of every business success OR vedic crisis you will find a great leader, research shows time to time that the difference between an average organisation and a successful one are the leadership skills of it's people.

  • Professional Networking

    Cultivating a professional network online is a key component of career advancement and landing new job opportunities.
    In this course, PFA experts cover why networking is valuable and we share ways to connect with decision-makers in any industry. Our professional tutors discuss which tools and platforms are most effective for digital networking, and we provide specific steps for reaching out and being successful at connecting. Plus, learn about what it means to create a personal brand, and how to be intentional with personal branding.

  • Writing a Resume

    Finding a great job starts with writing a great resume, one that speaks to your personal and professional strengths. Learn how to write a resume that stands out and makes employers take notice. PFA experts have mastered this helping Ugandan youth and others find the jobs and build the careers of their dreams. PFA explains what you should include on your resume, what to exclude, and how to craft your resume to showcase your talents and best qualities. Using practical resume examples, we walk you through choosing the right resume format, tailoring the information to match job requirements, and writing alternative resumes that include industry-specific information.

  • Income Tax Fundamentals

    Filing your personal or professional income taxes in Uganda can be an overwhelming task.
    PFA tutors will make filing this year's taxes a bit easier for you by explaining basic taxation concepts and terminology and providing valuable tips to save money when it comes to tax planning.
    In this course, we cover concepts such as taxable income, tax brackets, average and marginal tax rates, tax withholding, deductions, and credits, and explain the motivation behind federal tax deductions such as mortgages, dependents, and charitable giving. We shall review the steps involved in filing a personal income tax return, explain the benefits of legitimate (legal) tax planning, and address some of the special issues that corporations and small businesses face in filing returns.

  • Body Language for Entrepreneurs

    Research shows that when your verbal and nonverbal signals are out of alignment, people are forced to choose between what they hear and what they see. And subconsciously, they'll believe your body language.
    In this course, Proline Film Academy's body experts tutors, reveal how body language is perceived and often misread, and we share tips for making a positive first impression within the first few seconds of any interaction.
    PFA tutors also discuss the role of body language in cross-cultural communication, delves into the importance of body language for leaders, and we show how you can establish leadership presence. Finally, we provide simple and effective tips on communicating with gestures and stance.

01. About Our Advanced Digital Marketing Course: Inside the COURSE CONTENTS


A] - Business owners
[B] - Students from high schools & Universities.
[C] - Musicians who look at expanding their brand name.
[D] - Marketing Managers.
[E] - Marketing and communication professionals who would like to gain a better understanding of the creative workflow.
[F] - Sale Launch Entrepreneurs
[G] - All those who want to change of work or career
[H] - All those who have been intrigued by the ever changing world of social Media
[I] - Anyone who has something to sale or promote.

first year Digital Marketing students information at Proline Film Academy


Our film school is recognized as a place dedicated to developing your unique voice as a filmmaker and ultimately the place from which you can launch your career through the work you will produce and the many industry professionals you will meet during your time with us..

first year Digital Marketing instructor's information at Proline Film Academy

Career Plan

The employment landscape can be volatile and scary. But with a solid career plan, you will be prepared and adept at finding work for the rest of your life.
An effective career plan includes knowing how to determine, articulate, and sell your personal brand.

Digital Marketing learning enviroment at Proline Film Academy

Modern Classes

Our mission is to inspire a new generation of creative professionals. We bring the education and screen industries together in a creative environment, driven by great teaching and practical, hands-on experience, led by inspiring role models.

Digital Marketing learning strategies at Proline Film Academy

High-tech gears

Beyond the theory and history of cinema, Our Media school places an emphasis on hands-on experience.
P.F.A offers a wide variety of workshops in filmmaking that allow students to obtain a strong foundation in a short period of time.

Semester One:

  • Managing your Career.
  • Acing your Interview.
  • Creating a Career Plan.
  • Designing a Presentation
  • Discovering your Strengths.
  • Introduction to Content Marketing.
  • Introduction to Adobe Photoshop
  • Types of Content Marketing.
  • Content for Customer service & Recruitment.
  • Photoshop for Entrepreneurs
  • Content for Recruitment.
  • Facebook best Practices.
  • Advanced techniques on using Facebook automation.
  • Introduction to Influencer Marketing.
  • Optimizing and using Facebook tools.
  • Introduction to Twitter marketing.
  • Working with Text in Photoshop
  • Mastering Color Management in Photoshop
  • How to succeed on Twitter.
  • Public Speaking Fundamentals.
  • Discovering your Productivity.
  • Body Language for Entrepreneurs
  • How to deliver an Elevator Pitch.
  • Creating a Business Plan.
  • Gmail and Google Chrome Productivity Essentials
  • Talent Management.
  • Product Management Fundamentals.
  • Writing Proposals
  • Bulk Resizing and Cropping images for Social Media networking.
  • Batch Editing.
  • The controversy of buying followers on social media networks.
  • Google Drive Essential Training
  • Introduction on how to use Youtube
  • Introduction to GooglePlus.
  • How to succeed on Youtube.
  • Communication Fundamentals.
  • Introduction to LinkedIn.
  • How to succeed on Pinterest.

Semester Two:

  • Home Business Online Entrepreneur - Work From Home & Earn
  • Creating Your Personal Brand.
  • Effective Email Marketing Strategies.
  • Best Practices of using Instagram.
  • Integrating your Social Network channels within your website.
  • Pinterest Business Marketing Strategy.
  • Introduction to growing followers on Pinterest.
  • Introduction to advanced Pinterest Marketing techniques.
  • Understanding the techniques of hashtags.
  • Introduction to Illustrator
  • A comparison of Facebook and Twitter
  • Defining your objectives.
  • Small Business Finance Basics_ QuickBooks and Beyond.
  • Effective Public Speaking Fundamentals.
  • Enhancing Your Productivity.
  • How to maximize SALES ecommerce direct sales and marketing.
  • Income Tax Fundamentals.
  • Writing a Resume.
  • Introduction to Instagram marketing.
  • Introduction to advanced Video Compression for the web.
  • How to Boost your Brand in 50 steps
  • Web Elements Design with Photoshop
  • Running a Design Business Presentation Skills.
  • Accounting Fundamentals.
  • How to master dreams, goals & visions.
  • Content Marketing Fundamentals.
  • How to Get Your Ideas Approved.
  • Job Hunting Tricks for Graduates
  • Advanced Google Adwords tips & Tricks.
  • How to start a business with Family & friends.
  • Mailchimp Fundamentals. ( Email Marketing)
  • SEO Link Building in Depth
  • Advanced methods of building high end quality content
  • Financial Analysis Introduction to Business Performance Analysis

Semester Three:

  • Quick Books Fundamentals.
  • Time Management.
  • Repairing your Reputation.
  • Thinking Like a leader in Business.
  • Entrepreneur guide to websites for the most business minded.
  • Advanced Social Media Marketing Stunning Images.
  • Facebook Advertising Fundamentals
  • Finance Essentials for Small Business
  • Financial Analysis Introduction to Business Performance Analysis
  • SEO Keyword Strategy
  • how to start a business go from business idea to a business
  • Launching an Online Business
  • Personal Branding and more
  • Job Hunting for College Grads
  • Selling on the Amazon Marketplace
  • Tools & tips to grow your Twitter audience quickly and effectively
  • Introduction to advanced branding for your Social Media networks.
  • Building Your Professional Network.
  • Screen Casting Fundamentals
  • Introduction to Camtasia Studio.
  • Administrative Human Resources Fundamentals
  • Budgeting for Small Business
  • Mastering Selections in Photoshop
  • Finance Essentials for Small Business
  • Managerial Accounting
  • Running a Profitable Business Understanding Cash Flow
  • Sales Secrets for Small Business
  • Writing a Marketing Plan
  • Social Media Marketing Strategies for Entrepreneurship
  • Photoshop for Web Design
  • Leadership Fundamentals
  • Negotiating Your Salary
  • Small Business Secrets.


  • Dreamweaver
  • Camtasia Studio.
  • Adobe Photoshop CC


About the Marketing Strategies for Entrepreneurs Course:

There’s no getting around the fact that almost all businesses, sooner or later, must include digital in their marketing activities.
And with the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking to get into the field.
This advanced marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains
— search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing.
Fast-track your career in digital marketing today with practical training you can apply on the job.

What is digital marketing?

In some ways, digital marketing is not that different from traditional marketing:
You’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness and eventually “close” a sale.
Digital marketing encompasses, even more, roles and skills than marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.
Here are some general areas that a digital marketing professional will likely touch on during their training or career:

What are the course objectives?

The Marketing Strategies for Entrepreneurs Course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience.
You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.
After you have completed this program, you will receive a diploma stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

What skills will you learn?

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills.
The program provides access to 40+ live instructor-led online classes conducted by multiple expert trainers.
You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

This course will help you to:
Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
Become competent in planning, managing, and executing integrated multi-channel campaigns Lead digital marketing teams and digital marketing initiatives for your organization Understand how digital marketing disciplines all work together and how to optimize your use of each one

What does a Digital Marketing Specialist do?

A digital marketing specialist is a 360 degree digital marketer who has good working knowledge of all digital marketing domains.
The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands.
They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

What is the workplace of a Digital Marketing Specialist like?

A digital marketing specialist is responsible for strategizing and executing various online marketing promotions and campaigns.
These can be carried out through any of the digital marketing domains
- SEO, SEM, PPC, social media, email and content.
A digital marketing specialist is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.

Other digital marketing activities include analyzing data and performance of ongoing campaigns,
comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining next steps for improving campaign performance.
A specialist should be highly proficient in analyzing data to better understand the market and customer landscape.
One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation.
The digital marketing specialist is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks and customers.


This course is for those wanting to learn how better to communicate on social networks, to create a connection between brand and customers and to set up and manage promotional campaigns at an advanced level for maximum results with a minimum budget.
Our Social Media course will teach you all you need in order to maintain your presence on all the main social networks and how you can use each of the tools and strategies you employ to your maximum advantage.

The course provides you with practical, hands-on experience and practice in how to create a relationship with your customers using social networks.
We give you a clear, practical, step-by-step approach in how to connect with the right people for your business and what you need to do to start the conversation with them.
Have you already reached this stage? No problem!
We will give you the tools that will help you to further, deepen and refine this conversation to achieve maximum effectiveness.

At the end of the course, you will know the ins and outs of the large social networks and how to use them to take your business further than ever before.
You will have a fuller understanding of your target audience and how to turn more of your visitors into buyers.

What skills are in demand?

The digital economy is embedded in every corner of our lives, and it’s definitely not going anywhere.
There’s a solid budget going into digital marketing now as opposed to the traditional marketing. 93% of online activity starts with a search engine,
and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Ugandans make an online purchase at least once a month.
Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.

There is plenty of room for people looking to enter the world of digital marketing and related careers.
According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is great news for those who veer towards the creative, social and business end of the spectrum.

For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technology like SEO and SEM
since this is what can be at the base of what drives profits in any business.
Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset,
especially as these types of jobs become more complex with the advent of AI.

Why choose a career in digital marketing?

Digital marketing is a career that has plenty of room for techs, creatives, and business people.
There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there.
If you have a business or communications background, you may want to consider going into management.

This is a field that’s ever-changing and engaging; there’s always something new to learn.
And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.