Advanced Graphics for Print Course:

The main goal of design is Communication, So the goal for Communication is involving, Effecting, Changing the audience by adding to their understanding / experience of the company, product, service or message in a way that motivates action.
Now since everybody in the world is doing Graphic design just like everyone in the world is a Photographer, so there is much competition and just get to know that the area of visual communication has been democratized, meaning anybody can play with their cameras, phones e.t.c.....
The main problem is that how are you going to communicate to your client that you're a professional and you need to be paid for your expertise in this process...
This course introduces students to the ubiquity and multiplicity of purpose of graphic design and the applied arts in general.

Joy Porter teaching Graphics students in the class room at Proline Film Academy
Graphics students in the class room at Proline Film Academy

We Are The Best

The mission of Proline Film Academy is to inspire students with an inventive method of education that concentrates on preparation for career opportunities in the Film & Photography industry. We do this with a curriculum that integrates technical knowledge with artistic exploration and creativity, taught by a staff of industry professionals.
Our education is delivered through reflective teaching methods and hands on learning in the heart of Kampala.
Our programs are designed to immerse aspiring talent in industry practices and current technologies, enabling them to discover their individual voices through collaboration and realize their career goals in the Filmmaking & Photography industry.
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Why Chose PFA?

The course will give you an overview of the complete professional graphic design production process from the development of visual concepts and communication strategies, project planning and pitching to the design implementation in professional graphic software, pre- press, quality control and finally the successful presentation of the final product.
Students discover the cultural dimensions of visual and verbal elements and learn to appreciate international issues related to the globalization and localization of design messages.
Students carry out hands-on projects to explore aesthetic and communicational aspects of design usually offered every term.
This course introduces students to the world of graphic design and visual communication.
The course equips you with professional skills enabling you to create and design your own publications for print.
By the end of this advanced Course you will be able to create an eye catching Print Campaign for any commercial project.

Graphics for print students designing magazines in the art class room at Proline Film Academy

Welcome to PFA's Ultimate Graphic Design Course Which Covers Photoshop, Illustrator, InDesign, Design Theory, Branding and Logo Design!

What you'll learn:

  • Have a deep understanding of typography, color theory, photos, layout, blocking and other design theory and skills.
  • Understand and learn the essential tools and capabilities of Adobe Photoshop, Illustrator and InDesign.
  • Create logos and branding packages for potential clients.
  • Learn photo editing and manipulation in Adobe Photoshop.
  • Master the pen tool, shape builder tool and other essential vector design tools in Adobe Illustrator.
  • Learn how to create editorial spreads and magazine layouts using Adobe InDesign.
  • Understand solid logo design and Ad design principles to create compelling campaigns and logos.
  • Work through the entire package design process.
  • Learn non-destructive editing techniques in Adobe Photoshop.
  • Work through an event flyer design to understand strong type hierarchy, balance and overall design layout.
  • Learn a few of the upcoming design trends for every new year and how to create them!
  • Learn the history of fonts and typefaces and how to pair fonts.
  • Learn the basics of Affinity Designer and learn the difference between Adobe Illustrator and Affinity Designer.
  • Learn how to work with multiple page layouts in Adobe InDesign and create a professional book's cover and books
  • Learn the step-by-step process to becoming a graphic designer.
  • Learn how to work with Photoshop Mockups to create great presentations.
  • Learn word mapping and brainstorming techniques to increase your creativity in logo design and branding projects.
  • Learn the Double Exposure Effect in Adobe Photoshop.
  • Create Vector Art in Adobe Illustrator & Learn how to Encourage and Spark Creativity.
  • Learn how to create YouTube thumbnails and social media graphics.
Design an exciting future:
Learn print design skills, including how to design a magazine, logo, book cover, or business card, from start to finish with graphic design software like InDesign, Photoshop, and Illustrator.
Are you passionate about design?
Do you have strong visual ideas?
Studying design allows you to imagine great concepts and deliver amazing work.

With Proline Film Academy's Graphic Design for Print course, you'll learn about the entire design process and explore the latest design tools and techniques from illustration to digital art.
You could become a graphic designer, illustrator, concept artist or art director.
It’s an industry that’s growing fast with a wide range of opportunities in advertising, publishing, web design, digital media, identity design and more.

One of the most important elements you will ever create is the Logo, they are often simple in design but seldom simple in execution, to help you make great logos in this course we cover why logos are made, how to form your creative idea and to design logos so that they're informational and memorable.

This is a practical design course meant to teach you techniques and skills by producing real world projects. This course teaches all the advanced knowledge of professionally used graphic design softwares and how to turn ideas into reality, including getting files ready for output.
It focuses on Adobe InDesign software for page layout, Adobe illustrator and Photoshop...

Graphic Design vs. Branding

Brand is a dirty word. It’s misunderstood and misused by people in and out of the industry. Some people think it means a new logo. Others, an advertisement. And as a company that has “Brand” in its very name, we spend a fair amount of time educating exactly what this word means.
At Proline Film Academy we dive into a key distinction: the difference between graphic design and branding. That may seem basic, but you’d be surprised by how many projects are stymied by this lack of clarification. Understanding this distinction is a crucial first step in creating a visual identity that is both gorgeous and strategically informed.

Graphic Design Is the Skeleton When thinking about what makes a brand, it’s natural to start with the visual cues: logos, headers, business cards, websites. In truth, these elements are only a very basic skeleton of what makes a strong brand. Great designers are the guardians of your visual identity, taking great care to make sure that each element – colors, shapes, typography, and yes, the logo – is compelling and consistent across all environments. When done right, graphic design ensures that everything is cohesive and in its right place, like a proper working skeleton.

Branding Is the Body and Soul But of course, a business can’t run on bones alone. To keep the metaphor going, branding is the entire fleshed out body. Not only one’s muscles and clothes, but one’s beliefs, behaviors, and personality. It’s everything from how your customer support answers the phone to the stock photography in your sales deck.
Branding is any action a corporate body makes, and the art of branding is making that movement as deliberate and harmonious as possible. Graphic design and branding are inextricably linked. Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed. At PFA, we constantly have to balance these two forces. Sometimes, that means choosing between something beautiful and something purposeful. In a perfect world, you’re able to get the best of both worlds, but at the end of the day, every decision must be made in service of adding depth to the brand.

Students will engage in hands-on design practices, develop creative thinking strategies, and devise solutions to visual communication design challenges.
The course familiarizes students with visual principles, essential software, and techniques that serve the basic designer needs. Students will also develop fluency in the principles of visual language to form a basis of aesthetic judgment and develop methods of analysis and inquiry for creative thinking.
Students’ in-studio practice combines with class critiques of work, software tutorials, and supporting lectures.
Proline Film Academy's industry partnerships make sure your course is always up to date, and provide you with opportunities and contacts.

Why Choose Us

Whether you want to design a logo, create ebooks, or just learn how to use a Pen tool, our in-depth design classes can make you a pro. Get to know Illustrator and InDesign, explore typography, and learn the nuances of designing for print.

  • Professional Workflow

    Explore ways to use Adobe Photoshop, Adobe Illustrator, and Adobe InDesign as a powerhouse combination to save time, simplify workflow, and create impressive work. Discover the value and benefits of using native file formats in each application to make round-tripping easy, and learn how you can speed up production workflows using techniques involving nesting, snippets, layers, comps, and more. This course also covers importing and exporting, file placement, working with artboards, embedding files, linking files, and sharing between applications.

  • Great Experience

    Many designers use Microsoft Word and Adobe InDesign together, but the unique formatting and hidden markup in Word often cause issues when you bring text into InDesign.
    In this course, learn how to make these programs play nicely together and create beautifully formatted documents from existing text. In this class PFA tutors will show you how to clean up your text formatting, strip out Word styles and map them to InDesign, place Word document elements in InDesign, and fix the formatting once the text arrives. Plus, learn to repair corrupt Word files, and explore alternatives to Word such as InCopy and Google Docs.

  • Advanced Color Trends:

    Color is a deeply rooted form of communication a universal language than can be understood 60,000 times faster than text alone. Leveraged the right way, color can elicit positive emotion and associations that other imagery cannot.
    Brands are embracing more use of color in their campaigns, and knowing how and when to use the newest color trends will keep you on top of your design game.
    Learn how to understand the emotional triggers behind the color trends, identify what colors work well together, what industries are best suited for the latest trends and why, and how to incorporate new colors in your designs.

Graduation for the Graphics for Print students of 2018 at Proline Film Academy
Students undertaking the graphics for print course shooting photos for designing a magazine at Proline Film Academy

Advanced Graphic Design

Proline Film Academy's detailed graphic design course will open up the world of digital graphic design and help you expand your skillset. Learn from creative professionals who gladly share their tips, techniques and workflows in some of the most widely used graphic design programs.

  • Color Trends:

    Color is a deeply rooted form of communication a universal language than can be understood 60,000 times faster than text alone. Leveraged the right way, color can elicit positive emotion and associations that other imagery cannot.
    Brands are embracing more use of color in their campaigns, and knowing how and when to use the newest color trends will keep you on top of your design game.
    Learn how to understand the emotional triggers behind the color trends, identify what colors work well together, what industries are best suited for the latest trends and why, and how to incorporate new colors in your designs.

  • Logo Graphics Design:

    This powerful extensive course trains you in all aspects of the logo design process including logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos. Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish. We talk about what type of questions to ask clients before starting your logo design process. We also apply our logos to mockups so we can create polished presentations for our portfolio or to the client for approval. We even talk about where to find possible clients by following a step by step process. For the theory section of this course we dive into logo design categories and also review all the different logo design styles while showing Stellar examples of each.

  • Developing a Style Guide:

    A style guide helps clarify a company's voice, look, and identity. It also ensures that the brand is memorable and consistent over time. In this course, PFA tutors explain how to develop a style guide to build and maintain a strong brand identity.
    Learn about the purpose, format, and audience for a style guide, and decide which elements to include.
    Proline Film Academy tutors also teach you how to build guidelines that make it easy for clients and colleagues to maintain logo integrity, a unified voice, and consistent use of typography, color, and imagery.

  • Product Packaging Design:

    Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container. It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that. Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not. Welcome to our advanced graphics for print course where we look at how to get your packaging to tell the story you want.

01. About Our Advanced Graphics for Print Course: Inside the COURSE CONTENTS


[A] - All creatives with a passion for visual communication and artists who would like to get a basic introduction to graphic design.
[B] - High School leavers who need to prepare a portfolio for a full time graphic design study program.
[C] - Marketing and communication professionals who would like to gain a better understanding of the creative workflow.
[D] - Entrepreneurs who would like to be able to design graphics for their corporate communication such as logos, business cards or newspaper advertisements.

Students undertaking the graphics for print course learning illustrator at Proline Film Academy


Creating design is like reading people's minds. In today’s digital world, people increasingly respond more to visuals than plain text. Which is why, in this video course, you will learn everything about design and human psychology. Become a creative pro super fast with all the right resources by your side! If you start as a beginner, by the end of this course you will be prepared to start a full-fledged career in design.

Students undertaking the graphics for print course shooting photos for brochures and magazines at Proline Film Academy

Pro - Lighting

Part of what makes Proline Film Academy one of the best Media schools in East Africa is the vast variety of film workshops designed for every schedule and learning goal.
Our Media school is the perfect place to turn your passion into practice.

Graphics for print classroom at Proline Film Academy

Modern Classes

Our mission is to inspire a new generation of creative professionals. We bring the education and screen industries together in a creative environment, driven by great teaching and practical, hands-on experience, led by inspiring role models.

Graphics for print students shooting magazine cover photos at Proline Film Academy

High-tech gears

Beyond the theory and history of cinema, Our Media school places an emphasis on hands-on experience.
P.F.A offers a wide variety of workshops in filmmaking that allow students to obtain a strong foundation in a short period of time.

Semester One:

  • Introduction to Photoshop CC
  • Introduction to Indesign CC
  • Converting Pixels to Vectors in Illustrator
  • Layouts for Lettering- Hierarchy, Composition, and Type Systems
  • Introduction to Graphic Design
  • Logo Design Fundamentals – Simple and Solid Brand Marks
  • Type Design Introduction to Effects in Illustrator
  • Introduction to Illustrator for the Web
  • Working with Type in Illustrator
  • InDesign CC EPUB Fundamentals
  • How to Design Simple Promotional Materials in Photoshop
  • How to Master Blending Modes in Photoshop
  • Photoshop CC Mastering Compositing
  • Introduction to advanced Plugins
  • Advanced Photo Manipulation Movie Poster Effects

Semester Two:

  • Designing corporate and brand identity mockup
  • Graphic Design Tips & Tricks
  • Introduction to Shapes and Symbols in Logo Design
  • Logo Design with Grids Timeless Style from Simple Shapes
  • Photoshop CC Smart Objects
  • Photoshop CC Creative Working Techniques
  • Illustrator Coloring Artwork
  • Learning Cineware for Illustrator
  • Designing Posters with Illustrator & Photoshop
  • Introduction to Linear Line Style
  • Photoshop and Illustrator speed illustration workflow
  • Illustrator CC Working with 3D
  • How to Master Color & Tone in Photoshop
  • Designing Books
  • Understanding the Relationship Between Logo Identity and Brand

Semester Three:

  • Beyond the Logo, Crafting a Brand Identity
  • Designing Magazines
  • Creating Brand Identity Assets
  • The Science of Logo Design
  • Mastering Skills for Creative Print Design
  • Illustrator CC Technical Drawing
  • Creating a Tri - fold Brochure
  • InDesign for Web Design
  • Advanced InDesign Secrets
  • Mastering Selections in Photoshop CC
  • Secrets of Composite Artwork with Photoshop CC
  • Event Flyer Design
  • Tracing Artwork with Illustrator
  • Designing an Animated App UI with Illustrator
  • Conceptualizing a Movie Poster in Illustrator CC


  • Adobe Photo Shop CC
  • Adobe Illustrator CC
  • Adobe Indesign CC
  • Adobe Acrobat X
  • All Compatible Plugins for all main softwares


Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.

They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Print designers combine images and text to create the layouts for advertising and marketing campaigns.
Continue reading to learn more about essential degree and technical requirements, as well as information about job growth and salary potential for art directors and graphic designers who may specialize in print design.

Print designers use their technical and typographic skills to arrange and style words and numbers as they appear on a page.
Their design activities include choosing font types, sizes and colors to create attractive headlines and text-based presentations that will catch the reader's eye.
Determining letter and line spacing, integrating illustrations and photographs and laying out pages are also part of a print designer's responsibilities.
Potential areas of employment include book and periodical publishers, ad agencies and design firms.

Duties of Graphic Designers:

Graphic designers typically do the following:
- Meet with clients or the art director to determine the scope of a project.
- Use digital illustration, photo editing software, and layout software to create designs.
- Create visual elements such as logos, original images, and illustrations that help deliver a desired message.
- Design layouts and select colors, images, and typefaces to use.
- Present design concepts to clients or art directors.
- Incorporate changes recommended by clients or art directors into final designs.
- Review designs for errors before printing or publishing them.
- Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages.
They may use a variety of design elements to achieve artistic or decorative effects.

Graphic designers work with both text and images.
They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have.
When using text in layouts, graphic designers collaborate closely with writers, who choose the words and decide whether the words will be put into paragraphs, lists, or tables.
Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos.
Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, and others may work on the visual designs used on book jackets.

Graphic designers need to keep up to date with the latest software and computer technologies in order to remain competitive.

Some individuals with a background in graphic design become postsecondary teachers and teach in design schools, colleges, and universities.

Some graphic designers may specialize in the field of experiential graphic design.
These designers work with architects, industrial designers, landscape architects, and interior designers to create interactive design environments, such as museum exhibitions, public arts exhibits, and retail spaces.

Important Qualities for Graphic Designers:

Analytical skills.
Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client's desired message.

Artistic ability.
Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers.
They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills.
Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills.
Most graphic designers use specialized graphic design software to prepare their designs.

Graphic designers must be able to think of new approaches to communicating ideas to consumers.
They develop unique designs that convey a certain message on behalf of their clients

Time-management skills.
Graphic designers often work on multiple projects at the same time, each with a different deadline.

Job Outlook for Graphic Designers:

Employment of graphic designers is projected to grow 5 percent over the next ten years, about as fast as the average for all occupations.
The work of graphic designers will continue to be important in the marketing of products throughout the economy.

The projected change in employment of graphic designers over the next ten years varies by industry.
For example, employment of graphic designers in newspaper, periodical, book, and directory publishers is projected to decline 22 percent over the next ten years.
However, employment of graphic designers in computer systems design and related services is projected to grow 20 percent over the same period.
Companies are continuing to increase their digital presence, requiring graphic designers to help create visually appealing and effective layouts of websites.

Careers Related to Graphic Designers:

[1] - Art Directors:-
Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.
They create the overall design of a project and direct others who develop artwork and layouts.

[2] - Craft and Fine Artists:-
Craft and fine artists use a variety of materials and techniques to create art for sale and exhibition.
Craft artists create handmade objects, such as pottery, glassware, textiles, and other objects that are designed to be functional. Fine artists, including painters, sculptors, and illustrators, create original works of art for their aesthetic value, rather than for a functional one.

[3] - Desktop Publishers:-
Desktop publishers use computer software to design page layouts for newspapers, books, brochures, and other items that are printed or published online.

[4] - Drafters:-
Drafters use software to convert the designs of engineers and architects into technical drawings.
Most workers specialize in architectural, civil, electrical, or mechanical drafting and use technical drawings to help design everything from microchips to skyscrapers.

[5] - Industrial Designers:-
Industrial designers develop the concepts for manufactured products, such as cars, home appliances, and toys.
They combine art, business, and engineering to make products that people use every day.
Industrial designers consider the function, aesthetics, production costs, and usability of products when developing new product concepts.

[6] - Multimedia Artists and Animators:-
Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.

[7] - Technical Writers:-
Technical writers, also called technical communicators, prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily.
They also develop, gather, and disseminate technical information through an organization's communications channels.

[8] - Web Developers:-
Web developers design and create websites.
They are responsible for the look of the site.
They are also responsible for the site's technical aspects, such as its performance and capacity, which are measures of a website's speed and how much traffic the site can handle.
In addition, web developers may create content for the site.